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Messages are counted as 1 text message sent per contact. Sending a message to 500 contacts requires 500 message credits. Messages include one-time messages, scheduled messages, auto-responder/default messages, optin confirmation, help & stop responses and messages forwarded from account inbox to cell phone. Message plan credits do not rollover from month to month.
Every account that is set up includes one keyword. Additional keywords can be added to the account for a $10 setup fee due at setup and then $5/month starting on the next billing cycle of the account.
You may add a message bundle to an account at any time. Purchased message bundles will remain in the account as long as the customer account is active. These messages don't expire as long as the account is active. These bundles are $0.05 per message. Message bundles are good for customers who never know when they might see a spike in messaging ensuring that messages don't get interrupted.